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Women in Media and The Trade Desk partnership

The partnership will extend delivery of an exciting program of activity in 2020.

Women in Media today announced The Trade Desk, a global advertising technology leader, will partner with the organisation to extend the delivery of an exciting program of activity in 2020.

Women in Media (WiM) provides mentoring, networking and professional development for women working in media. This important work helps ensure women working across all facets of media – including journalism, technology, marketing and communications – have sustainable and fulfilling careers and the opportunity to progress and lead.

WiM national co-chairs Kathy McLeish and Cath Webber are thrilled the organisation, which has a long-term commitment to women in media, has joined as a partner.

“We are really excited to be partnering with The Trade Desk. This partnership will help Women in Media in their work celebrating good journalism, empowering women and help drive broader understanding of the impact of technology on the media industry,” they said.

“Our partners allow us to deliver more programs, to more women across Australia, helping to extend our reach beyond cities, to our regional centres and beyond.”

Chief Marketing Officer at The Trade Desk Susan Vobejda said it was a natural fit for the rapidly-expanding company.

“Women in Media has been a leading voice fighting for a dynamic, creative media industry in Australia,” she said.

“The Trade Desk shares the goal of a media ecosystem that supports broad diversity of media, voices and content on the open internet.

“We look forward to working with Women in Media in taking forward projects and initiatives that support journalism and content creation across Australia.”

The Trade Desk joins foundation partner Bond University as a national partner of Women in Media, a not-for-profit group of working women who aim to effect change in the industry.

They celebrated the announcement at the annual Queensland Christmas drinks at The Bromley Room in Brisbane on Thursday night, one of many festive WiM events held around the country.

Women in Media are celebrating a successful year having opened committees in the Northern Territory and Tasmania, giving the group of thousands of women around the country a truly national footprint.

“We have had a big year and look forward to a hugely successful year in 2020,” said the co-chairs.

About Women in Media

Women in Media, which is represented by committees in all states and territories across Australia, was founded in 2005 in Western Australia. Through its network of volunteers, Women in Media provides mentoring, networking and professional development for women working in media.

About the Trade Desk

The Trade Desk, founded in 2009, is a technology company that empowers buyers of advertising. The Trade Desk’s mission is to apply advanced technology to help fuel the broad diversity of media, voices and content on the open internet — including great journalism, amazing web experiences and this new golden era of television that we all get to experience every day.

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