One of the most popular parts of the national conference is the workshops and potentially career-changing sessions are on offer in 2022.
Delegates can pick up tips to help negotiate their worth, build career resilience, develop their brand, navigate legal issues, take better photographs, and build a mobile journalism kit.
Negotiate your worth: From negotiating a pay rise or promotion, to securing flexible work/life balance arrangement, or to confidently approaching any business deal – the art of negotiation is a tool every woman needs. Sam Trattles will teach you the art of negotiating with confidence. Her methodology will ensure you never avoid those uncomfortable conversations again, you’ll embrace negotiations, and may even learn to love them (or at least not hate them).
Career resilience: With many of us feeling more vulnerable when it comes to job security and career stability, anticipating risk, limiting fallout and developing our ‘bounce-back’ factor is essential in building career resilience. Whether you are on a conventional journey or forging your way along a zig-zag path. Margot Andersen will walk you through the steps to help you assess career priorities and overcome the challenges of determining ‘what’s next’.
Leverage social media to realise your professional credibility: How is your personal professional reputation playing out on social media?
Does it consist of random posts, likes, comments and shares? Or have you considered a personal strategy to help achieve your professional goals, connect with your niche, and enhance your professional credibility?
This workshop looks at mastering your social media strategy to help establish and grow your personal professional reputation and brand, while building your influence and connections with target audiences. In this hands-on workshop, you will start constructing a strategy to raise your professional profile, strengthen relationships and discover new opportunities.
You’ll learn with Bond University award-winning educators Michele Clark and Jennifer St George, who have extensive expertise in creating and delivering communication strategies using multiple platforms for corporate, government and not-for-profit organisations.
In the frame: Foolproof your photography without the F-stops, Focal points and other F-words … You don’t have to be a pro-shooter, it’s about the tricks to take you to the next level and knowing what images work for the media. The Canberra Times picture editor Karleen Minney explains how to get the best out of storytelling with beautiful images, focusing on composition, perspective and depth.
How to Assemble a Basic Mobile Journalism Kit: Mobile journalism (mojo!) university lecturer Rob Layton, who is doing his PhD in mojo, will show attendees how to assemble a basic mobile journalism kit, showcase essential apps, outline how to achieve a mobile-only workflow, and how to then take your mobile video production to the next level.
Law in the limelight: An in-depth guide to the law of defamation for journalists, business owners and anyone using social media in a digital era. With defamation law reform introduced around the country last year, media law expert Sophie Robertson will canvass the relevant new developments.
Mindful connection (optional): Is your mind more full than mindful? Interested in meditation but don’t have the time? Join us at 8am on day two for a relaxing, guided meditation.
Led by Ann Lund, former QUT Journalism lecturer and winner of the 2021 Clarion Award for Most Outstanding Contribution to Journalism, it will be the perfect start to your day.
This is open to everyone – whatever level of experience you have with meditation – and especially for beginners.
Strategic Deals Negotiator
Sam Trattles
CEO
Margot Andersen
Assistant Professor Communication and Media
Michele Clark
Senior Teaching Fellow
Jennifer St George
Photographic Editor
Karleen Minney
Senior Teaching Fellow
Rob Layton
Lawyer
Sophie Robertson
Strategic Deals Negotiator
Sam Trattles
As our Founder and Strategic Deals Negotiator, Sam Trattles’ mission is to help more people learn to love negotiating by changing how we approach it – seeking what’s fair and reasonable (not by winning or losing).
Prior to starting Other Side, Sam enjoyed a corporate marketing career, specialising in sponsorships, for close to two decades across Australia and the UK.
She held senior leadership roles for brands including Telstra and PricewaterhouseCoopers and has negotiated and leveraged over $500 million worth of deals. As a result, she’s one of the most skilled commercial negotiators in Australia.
Sam’s negotiator style is strategic, inclusive, and pragmatic. She likes to challenge the status quo through curiosity, listening with intent and being a straight shooter. Her thought leadership is practical and accessible so people, all around the world, can confidently negotiate their worth.
CEO
Margot Andersen
Margot Andersen is the Director of talentinsight Australia, a career management and leadership consultancy that specialises in the optimisation of careers, performance and workforce planning solutions; and the founder of Insync Network Group, a membership community for Australian expats who are navigating the return ‘home’ to Australia.
In both businesses, she helps people to confidently and successfully manage transition: be it leading businesses and people through change; managing the transition to management or leadership; navigating a new job or career path; or relocating lives and careers around the world. Margot is also the host of the highly successful Boomeranging, a podcast that shares the stories of returned Aussie expats and explores the question – What could be so hard about returning home after years living overseas? Margot works with businesses and individuals as an adviser, trainer and executive coach.
Assistant Professor Communication and Media
Michele Clark
Michele Clark joined Bond University to pursue an academic career with extensive professional expertise in public relations, underpinned by more than 25 years working in strategic communication and management.
Michele’s experience in diverse storytelling across multi-platforms plays a major role in all her work.
She has had a parallel volunteer career providing extensive communication professional advice and expertise including securing significant grant funding for not-for-profit organisations.
Michele’s teaching, professional, and community service have been acknowledged through many awards including: Australian, university, and student awards for teaching excellence and outstanding contribution to student learning, academic excellence, and volunteer contributions to community organisations.
Michele also taught at Griffith University where she completed her Master of Arts by Research with academic excellence.
Her PhD research is in pro bono public relations at the University of Queensland.
Senior Teaching Fellow
Jennifer St George
Jennifer St George is a multi-award winning professional with 30 years’ experience in marketing, public relations, social media and management consulting across a broad range of corporate, government, not-for-profit and consulting organisations.
She worked in senior positions at Ford Australia, McKinsey & Co, Brisbane City Council (ourbrisbane.com), RedChilli Marketing, Guinness Brewing Worldwide (London) and Burson-Marsteller (London).
Internationally, Jennifer developed and implemented strategies for Sainsbury’s, Portuguese National Tourist Office, Expo’92, Caterpillar Fork Lift Trucks, Guinness Brewing Worldwide, Walls Ice-cream, Scott Paper and more.
She has experience with internet start-ups including winning a PRIA QLD Golden Target Award for an online retail campaign.
Her extensive work with not-for-profit organisations include Chair of Byron Writers Festival where she led the organisation to be a finalist in the 2017 NSW Tourism Awards.
Jennifer is the author of seven novels published with Penguin Books and managed her own marketing and social media to become an Amazon, iBooks and Google Play best-selling author.
Jennifer also taught at Griffith University and the University of the Sunshine Coast.
She completed an MBA at the Melbourne Business School and Duke University (USA) and was awarded the MBA Award of Distinction and the Rupert Murdoch Fellowship.
In 2020, Jennifer was awarded the Bond University Faculty of Society and Design Faculty Early Career Teaching Excellence Commendation.
Photographic Editor
Karleen Minney
Karleen Minney has been a news photographer for more than 20 years, working in Tasmania before moving to The Canberra Times where she was appointed Photographic Editor.
She has won a number of industry awards – the Joseph Coulter Media Awards, photographic (2002), the Tasmanian MEAA Photographer of the Year award (2006), a Walkley awards photographic finalist (2006), and an OPSO award, Best Photo Spread (2015).
With a passion for sport, Karleen is a gym-junkie, mud-runner and recently climbed to Everest Base Camp – she has been an Australian Sports commission photographic finalist in both 2016 and 2017.
She was a World Shorthand Storytelling Awards finalist in 2017 for the most compelling photo spread.
Senior Teaching Fellow
Rob Layton
Rob Layton is a career journalist-turned-educator who specialises in mobile journalism at Bond University, where he is also undertaking a PhD in mojo via a video documentary on Gold Coast surf culture.
He trains journalists and content creators around the world on how to use their phones professionally, which has led him to work with Apple, Google, Al Jazeera, News Corp, and others.
Lawyer
Sophie Robertson
Sophie Robertson is an experienced media lawyer and litigator. She provides advice to some of Australia’s largest media organisations and regularly acts for freelancers, publishers, authors, insurers and individuals.
She is a board member of Women In Media Australia Limited.