Women in Media’s 2021 mentoring program

Women in Media runs a popular mentoring program that provides one-on-one development opportunities for women. The purpose of the program is to equip women with personal and professional attributes to help them to succeed in their chosen endeavours.

Applications open for Women in Media’s 2021 Mentoring Program on July 12, 2021.


Now is the time to invest in yourself.

Our mentoring program has been built for the modern digital world – that means that lock down or no lock down you can still virtually meet with your mentee/mentor and participate in all training activities.


  1. Check out the 2021 Mentoring Guide to find out more about what to expect and ensure you are ready to commit before applying.
  2. Create an account for the Women in Media Mentoring Program and follow the prompts to complete your application with Brancher, our mentoring partner.


Our mentoring program is offered exclusively to Women in Media members. If you are not a member, join here. It’s free.

Applications are open from July 12, 2021.


Why have you made changes to the old mentoring program?

We asked for your feedback on our previous mentoring programs. You told us that you wanted a mentoring program with more structure, clearer boundaries, more training opportunities and improved matching. We listened to that feedback – and now it’s time to act.

Who is Brancher and why are you using their platform for mentoring?

We are excited to announce we are partnering again with Brancher, an evidence based mentoring platform that connects compatible mentees and mentors and provides them with support throughout their mentoring journey.

Who will I be matched with?

Brancher’s evidence-based matching algorithm means you can expect to be matched with someone who will stretch and challenge you – and help you realise your potential.

Brancher’s matching algorithm takes into account your career goals, interests, industry and importantly, your personal preferences and attributes through a confidential personality and values assessment.

What does the program involve?

It is a structured program designed for all women working in media – regardless of whether you are in journalism and media to public relations and corporate affairs.

The program involves meeting a minimum of once per month with your mentee/mentor and completing five online training modules (each less than 20 minutes).

What is the time commitment?

We encourage you to meet with your mentoring partner once a month, which can be done online, The total time commitment per month may be one to three hours depending on the relationship.

Is there a cost?

The program is free for Women in Media members, but there are only limited spots available in each state and territory.

How will you assess applications?

Applications will be assessed on a variety of factors including, but not limited to, what you want to get out of the program and whether we can find you a suitable mentoring match.

Why should I sign up as a mentee?

Research shows that mentees often experience increased job satisfaction, improved confidence, reduced strain – a significant predictor of burnout – and improved career outcomes including promotions and higher pay.

If you are a woman working in media who is looking to stretch and challenge yourself with the help of a mentor and you can commit to the expectations of this 10-month program, sign up today.

What is the eligibility criteria to become a mentee?

You must have at least two years’ experience in the media industry to apply as a mentee.

This is an exclusive industry-leading mentoring program with limited numbers. Further, you must be willing to commit to the program and all it involves including your monthly mentoring meetings, the online training, and if applicable, attend events in your state or territory.

Why should I sign up as a mentor?

Research shows mentors often report greater job satisfaction, improved coaching skills, increased job performance and a great sense of reward and satisfaction for “paying it forward”.

If you are a woman working in media who is looking to give back, to learn more about yourself, to improve their leadership/coaching skills and you can commit to the expectations of this 10-month program, sign up today.

What is the eligibility criteria to become a mentor?

We encourage women who have been working in the industry for at least five years to apply as mentors.

If you are having self-doubt about whether you have something to offer – trust us – you do, so please apply!

This is an exclusive industry-leading mentoring program with limited numbers. As such, our only ask is that you must be willing to commit to the 10-month program and all it involves (see above).

When will I find out if my application has been successful?

Regardless of the outcome, we will notify all applicants before the program kicks off.

Can I apply as both a mentee and a mentor?

Yes you can – provided you meet the eligibility criteria as outlined above. Simply fill out the form as both a mentee and mentor.

How can I find out more?

Review our 2021 Mentoring Guide or contact our National Mentoring Lead, Cathie Schnitzerling at mentoring@womeninmedia.com.au