Together, we are shifting the narrative and ensuring the next generation of women in media rise faster and go further. Our community is made up of agenda-setters. They are experienced and connected professionals from a cross-section of the media landscape – women of influence in senior leadership positions, respected household names, mid-career practitioners and management, and early-career emerging talent. And we need your help.
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Support gender equity today and make a donation to help women across the industry excel, learn, contribute, and connect.
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Media Shapes How We See the World: But Who Shapes the Media?
See Us. Support Us. Shape the Future of Media.
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Every story influences how we think, what we believe, who we value, and how we see ourselves. But when women’s voices are sidelined, so is the value and impact of our varied perspectives, leadership, and lived experiences.
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Women make up 49% of the media workforce but men hold 70% of CEO and MD roles.
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Men make up 70% of quoted sources, 66% of quoted experts, and 57% of bylines.
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Over a third of women working in media are considering leaving their jobs – and less than a quarter of the industry aged 50+ are women.
About Women in Media
In 2025, we are celebrating Women in Media Australia’s (WiM) 20th Anniversary.
We are an impact driven, nationwide, not-for-profit initiative, and a registered charity with the Australian Charities and Not-for-profits Commission (ACNC). We have recently been granted Deductible Gift Recipient (DGR) status (ABN 31 627 321 868), enabling us to launch our new Donor Circle.
WiM is governed by a board of independent, voluntary directors with expertise across media, policy, law, finance, business, journalism, digital content, and consumer retail, and has local chapters in every Australian state and territory.
Our Supporters
Be part of the change and join our new Donor Circle.
Your tax-deductible donation to WiM is an investment in shaping the future of media and our community.
Donor Circle
Women in Media warmly thanks our inaugural donors for their generous support.
Become a supporter today. Donate here or contact us if you are interested in supporting a particular Women in Media program or activity.
Our Programs
Leadership
Women in Media Oration Honouring Caroline Jones AO,
an annual gala dinner attended by industry senior leaders in celebration of a trailblazing mentor and leader.
Empowering Leadership Program
equips media professionals to confidently lead teams, providing six months of expert coaching, practical learning, and real-world application with a cross-industry cohort; plus scholarships, prizes, and mentoring initiatives.
Amplifying Women’s Voices
Our new Digital Member Hub
provides a digital space for women to connect, learn, and contribute, from anywhere in the world at any time.
WiM Byline Project
funds women writers, editors, and digital producers to actively redress gender imbalances in media - ensuring more women are bylined, featured as experts, and represented in case studies.
Research & Policy
Our original research and policy advocacy into gender equity across Australian media.
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Industry Insight Report
Annual pulse check on women’s experiences working in media.​
Women in Media Dataset
Captures demographic and job data of women across all Australian media jobs.​
Gender Scorecard
Measures representation of women as experts, case studies and reporters across news coverage.
Professional Development
Where our convening power shines.
Women in Media National Conference
features high-calibre speakers, masterclasses and workshops to educate and inspire.
Our annual activity also includes local state and territory professional development and networking events.
Make a secure, tax-deductible donation
Women in Media can now receive tax-deductible donations. Contributions of $2 or more are eligible for tax deduction. If you have any queries don't hesitate to contact us.